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Where to find more specific information
Where to find more specific information

Question:
I'm working with your Marketing Plus product and I like it, but it requires a lot of specific information to make a plan really valuable. Where can I find specific market information?


Answer:
Chapters 3 and 4 of your Marketing Plus manual are between them more than 30 pages of information and advice on where to find the specific information you need. Recommendations include websites you can use and how to search for this kind of information.

Also included in that material is a recommendation that you consider getting help from your local Small Business Development Center (SBDC). The SBDCs are funded by federal, state, and university funds and they tend to be very good information and help at very economic costs, frequently entirely free. For where to find the closest one, there is a list of them linked to a map on our website at www.bplans.com, on the front page near the bottom.

Aside from the SBDCs, the manual talks about industry associations, trade magazines, and, most important, what I call "shoe leather" research. One tip is find somebody else who has had a similar business problem, who doesn't compete. Find a business like yours in a far-away town, for example, or one with your same warehouse problem but non competitive, and ask them.

Its hard to summarize 30 pages, so I need to refer back to the manual.

Thanks for asking,

-- Tim Berry