Mail order returns sample marketing plan

This Mail Order Returns Marketing Plan was created with Marketing Plan Pro software. QuickReturns is a start-up company offering e-tail returns and reverse logistics services for online and catalog retailers.

Executive Summary (excerpt)

The handling of electronic retailer returns is one of the most serious problems currently facing e-tailers and catalog merchants. E-returns not only are expensive, time consuming, and labor intensive for retailers to process, but the potential hassles to consumers impair sales and slow customer growth. As a result, pure-play e-tailers and catalog merchants are at a significant disadvantage to brick-and-mortar and click-and-mortar retailers that allow customers to return purchases made online to their physical store locations. QuickReturns fills the role of an outsourced solution provider, as it is the first company to provide consumers with a no-hassle and cost-free method to return and exchange merchandise ordered from virtual stores, while saving retailers money on returns handling.

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