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Internet fabric store sample marketing plan

This Internet Fabric Store Marketing Plan was created with Marketing Plan Pro software. This marketing plan is for Gaian Adventure Fabric and Notions, a retail and online fabric store specializing in materials and accessories for sewing outdoor equipment, gear, and clothing.

Executive Summary (excerpt)

Gaian Adventure Fabric and Notions is a brick and mortar and an e-commerce company based out of Eugene, Ore.  As the name implies, Gaian sells outdoor fabrics and assorted notions to assist anyone in completing an outdoor project.  Gaian's Internet selection will be large.  Additionally, Gaian will take special care in developing a very easy to use, engaging website.  Having an easily navigated, simple to use, website is key for transforming lookers into customers.  The entire Web inventory will be available at the brick and mortar store located in Eugene.  While the majority of business will be from the website, the brick and mortar store will provide a nice source of revenue as well.