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Home accessories retailer sample marketing plan

This Home Accessories Retailer Marketing Plan was created with Marketing Plan Pro software. This UK marketing plan is for Interior Views Ltd, a Richmond, Surrey retailer of home accessories and decorating products and services. Note: This plan created in Marketing Plan Pro UK Edition.

Executive Summary (excerpt)

Interior Views is a home acessories shop specialising in fabrics and complementary services, and is based in Richmond, Surrey. This destination store offers the advantages of providing fabrics specifically designed for home decorator use in fabric widths of 54 inches and greater. Over 900 fabrics are available on the floor at any time with more than 3,000 sample fabrics for custom "cut" orders. Customers see, touch, feel, and take the fabric to their home as they work through their purchase decision.