Health fitness sample marketing plan

This Health Fitness Marketing Plan was created with Marketing Plan Pro software. Corporate Fitness is a service-oriented, start-up business based on the belief that healthy employees are more productive and efficient employees.

Executive Summary (excerpt)

Corporate Fitness will serve Seattle-area businesses, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Our business is based on two simple facts: 

  1. Healthy employees are more productive than chronically ill employees. 
  2. It costs less to prevent injuries or illnesses than to treat them after they occur.

At Corporate Fitness (CF), we tie worker productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected. These traditional efforts are what we call reactive--that is, they wait until after the worker has been stricken with illness or injury, and then pay for the necessary treatments. Our approach, which emphasizes prevention and good health promotion, is much more proactive. 

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