Gift basket sample marketing plan
This Gift Basket Marketing Plan was created with Marketing Plan Pro software. Basket of Goodies is a gift basket assembler and retailer.
Executive Summary (excerpt)
The Basket of Goodies (BOG) is a premier gift basket manufacturer and retailer. BOG is concentrating on making gourmet gift baskets out of a wide range of high quality ingredients. In addition to having several flagship baskets, BOG will also offer the option of a custom basket, allowing the customer to choose the ingredients themselves.



