Catering sample marketing plan

This Catering Marketing Plan was created with Marketing Plan Pro software. This marketing plan is for Fressen Catering, a catering service that offers creative, colorful, and unusual kosher and traditional foods.

Executive Summary (excerpt)

Fressen Catering is a kosher catering company that serves the Philadelphia market.  Fressen offers creative, colorful, and unusual food options for kosher, as well as the traditional kosher standbys.  The service offerings are quite a change relative to the existing kosher catering market which is quite stagnant.  Most people make the incorrect assumption that kosher means ordinary, boring food.  This assumption prevails throughout the Jewish community so there is not much demand for new offerings.

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