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Bicycle wholesaler sample marketing plan

This Bicycle Wholesaler Marketing Plan was created with Marketing Plan Pro software. Wheelie Deals is a wholesale distributor of bicycles and bicycle parts, focusing on closeouts,discontinued models, seconds, etc. A start-up business based on a successful business model.

Executive Summary (excerpt)

Wheelie Deals is a wholesale distributor that serves the retail bicycle industry. Wheelie Deals will carve out a focused niche within this industry, providing closeouts, last year models, and seconds. Large wholesalers will occasionally have a closeout to offer, however, the availability of special deals is spotty. As prices continue to rise, and people's discretionary income decreases, more and more people are attracted to finding good deals.  This trend will allow Wheelie Deals to generate sufficient business to reach and conquer profitability.