Agriculture produce farm sample marketing plan

This Agriculture Produce Farm Marketing Plan was created with Marketing Plan Pro software. This marketing plan is for Mixed Greens Salad Gardens, who specialize in growing exotic salad field greens for local restaurants.

Executive Summary (excerpt)

Mixed Greens Salad Gardens (MG) is a local producer of salad field greens.  MG serves both the consumer market, as well as local restaurants.  MG will succeed in developing a profitable business through the use of their two competitive advantages, quality and flexibility.  MG's pursuit of ultimate quality coupled with the flexibility of a small, local grower will allow it to exploit the opportunity in the current market.  Right now in Eugene, Ore., demand outstrips supply when it comes to quality field greens.  The local farmers cannot produce enough product to satiate local demand.  Every week they sell out of their greens, wishing that they had more to sell. 

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