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MARKETING PLAN PRO

• Overview
• Features
  • Build your action plan
  • Expert guidance
  • Forecasts & budgets
  • Present and publish
  • Business Plan Pro integration
  • What's new
• Quick Tour
• Reviews & testimonials
  • All reviews
  • All testimonials
• System requirements

Related products

• Business Plan Pro
• Marketing Plan Pro
• Business startup kits

• Build your marketing vision. Marketing Plan Pro is all about creating an action plan that gives your business something to aim towards, not about creating a static document that just sits in a drawer. Your marketing vision will help you identify your goals and measure your progress against them.
• Define your ideal customer. Define your market's demographics, needs, trends, and growth. Knowing more about the customer you want to attract will help you know where and how to attract him.
• Identify your remarkable difference. How do you compare with your competition? How are you different? Marketing Plan Pro will help you locate and leverage your advantages in the marketplace.
• Develop your message. Define your brand, your slogan, and the essence of what your company is as your core marketing message.
• Build a product/service mix. Outline how your products and services can attract the interest of customers and move them toward purchasing from you.
• Find your future customers. How will you find your next customers? Create a lead generation plan to turn a "suspect" (a member of your target market) into a "prospect" (someone who wants what you have to offer) and ultimately convert your ideal customers into buyers through advertising, referral marketing, partners, PR, and many other lead sources.
• Create magnificent marketing materials. Good marketing materials can eliminate the need to sell your products or services. This section will guide you through the process of creating marketing materials that will get results.
• Use the power of the Internet. How will you use the Web in your business? What tools will you use? Your website can educate, persuade and motivate your prospects to take action, and Marketing Plan Pro will help you develop this critical part of your marketing strategy.
• Retain loyal customers. Loyal customers are the best customers. What is your loyalty plan and how do you retain customers?
• Build your team. Marketing Plan Pro will help you build a training program to define how your marketing strategy will be implemented and make sure everyone in your company is moving in the same direction and giving the right message to your potential customers.
• Plan and schedule marketing activities. Create a marketing calendar, including milestones, so you can take action and track your progress.
• Forecast sales and budget expenses. With your strategy in place, you can forecast your sales and build a budget for your marketing activities. Marketing Plan Pro will help you track your actual results against your plan so you can adjust your strategy as you go and measure your success.
• Understand your numbers. Use the Gap Dashboard to compare your actual sales and expenses to your marketing goals and make sure you stay on track with your business growth plans.