Plan vs. actual analysis tools

Contribution margin comparisons

Are you meeting your marketing goals and keeping expenses under control? Successful marketing managers don't just plan, they follow through, and then track how well their actual business results match their original plan. Marketing Plan Pro provides an additional tracking tool in the Contribution Margin table for plan vs. actual comparison.

Expense breakdown comparisons

Successful marketing plans are focused on implementation, not just ideas. Marketing Plan Pro users now have an additional tracking tool in the Expense Breakdown tables for plan vs. actual comparison.

Expense budget variances

Are you under budget or over budget? Did you generate a higher ROI with a lower than expected budget? Now you can chart your success using the plan vs. actual feature within Marketing Plan Pro. The Marketing Expense Budget table is just one of dozens of plan vs. actual comparisons you can perform with Marketing Plan Pro!

Milestone comparisons

Every member of the team responsible for implementing a plan should know for sure that actual results will be compared to what was planned. Their responsibilities should be clearly defined. Marketing Plan Pro users can track implementation with the Plan vs. Actual features in the Milestones table.

Sales forecast comparisons

The sales forecast is a vital part of any complete marketing plan. Using the built-in plan vs. actual financial tools in Marketing Plan Pro, quickly get an overview of how your marketing plan is performing. Import your actual financial data from Excel or QuickBooks and Marketing Plan Pro automatically charts your variance for you.

Plan vs. actual charts

Actual results charts:

  • Contribution margin
  • Expense budget
  • Expense breakdown by categories
  • Highlights
  • Milestones
  • Sales forecast
  • Sales breakdown by categories
  • Sales vs. expenses

Variance charts:

  • Contribution margin
  • Expense budget
  • Expense breakdown by categories
  • Highlights
  • Milestones
  • Sales forecast
  • Sales breakdown by categories
  • Sales vs. expenses

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