The easiest way to create a marketing plan

70+ sample marketing plans

You don't have to worry about writer's block with Marketing Plan Pro. The software includes more than 70 complete sample marketing plans. Select the plan that best represents your general business concept, and use it as a guide to help you write your own.

Each of these plans can be used as an example while you write your plan or can be edited directly using Marketing Plan Pro. The software's Sample Plan Browser makes it easy to find a plan that matches your business type. You can sort the plans by industry type, view a summary paragraph of each plan, and skim the plan in a printable format. The handy Sample Plan Browser is another way Marketing Plan Pro saves you time and helps you get your plan started now and finished fast!

EasyPlan Wizard

The EasyPlan Wizard® is there for you every step of the way to guide you through one topic at a time with complete instructions and examples.

Whether you are getting ready to write your first plan or your fifteenth, the process is easy in Marketing Plan Pro. The wizard asks you all of the right questions and sets up the optimal outline for your business' marketing efforts. The EasyPlan Wizard will help you establish your marketing goals, objectives, and keys to success. When you are done, the EasyPlan Wizard also helps you review your plan. Do your numbers make sense? Are all of your sections complete? Are there any typos or misspellings? You will have all the help you need to write a winning plan with Marketing Plan Pro.

One product with all the features

With Version 9.0, we have combined the features of the Standard and Premier Editions of Marketing Plan Pro into a single powerful package that can meet the needs of any marketer. Five unique outlines and a new Plan Setup Wizard make it easy to tailor the software to fit your needs.

SWOT analysis

Every solid marketing plan should include a SWOT (strengths, weaknesses, opportunities, threats) analysis. Marketing Plan Pro will help you to identify and categorise each significant factor, positive and negative, into one of the four categories and allow you to take an objective look at your business. The SWOT analysis will be a useful tool as you develop and confirm your goals and your marketing strategy.

New Plan Setup Wizard

Customise your plan to meet your needs with the new and improved Plan Setup Wizard. The Wizard will guide you through the process of configuring your plan outline, your financials, and other key settings to match your plan to your company and your industry.

More reporting options

Marketing Plan Pro now includes the option for two full years of monthly financial reporting and an option for quarterly reports. Present your marketing plan your way with built-in flexibility.

Custom outline setup

Using the Plan Setup Wizard, choose the details you want to include in your specific marketing plan. Need to include a detailed return on investment (ROI) report for your marketing campaigns? Simply add this section to your outline with one click. Or, perhaps you need to add an organisational chart for your marketing department. Whatever your marketing plan needs, Marketing Plan Pro walks you through the process so you don't miss a single thing!

Quality help and support

Instructions and examples in each topic

Help and support is just a click away in Marketing Plan Pro 9.0. Every topic and table offers complete instructions and one-click examples whenever you need them. No other software offers this level of assistance as you create your plan. Wherever and whenever you need help, the EasyPlan Wizard offers instructions and examples throughout the creation of your marketing plan.

Row-by-row spreadsheet help

We've given you integrated spreadsheets and formulae to ease the planning process. Just plug in your numbers and the calculations are done for you. And now you have instant access to the methodology behind standard marketing calculations and an explanation of every financial term. Only Marketing Plan Pro offers powerful, integrated financial and spreadsheet support.

Context-sensitive help

The EasyPlan Wizard provides context-sensitive instructions and examples based on the exact text or table you are working on. If you are more of an "idea person" than a "numbers person," powerful tools are embedded in the program to do the maths for you and help to guide you through every entry. Just press "F1" from anywhere and pop into Help. The Help resource includes a detailed glossary of terms, searchable index, and all the specifics you need for each table and its formulae.

Create custom plan templates

If you want to make marketing planning more efficient and productive, Marketing Plan Pro now makes the planning process easier than you have ever imagined.

Save any plan, or portion of a plan, that you create as a template. This enables you to save the work that you have done with or without topics, data, and customisation. Then distribute the template to your co-workers or clients. Once they have completed their work, bring all of the information together as a single plan with the option to save each plan as you go. Think of the time you will save.

An example: Your divisions or other locations will benefit from reviewing a "master plan" outline. This will include key topics like the marketing strategy, market needs and the "big picture" marketing goals. Each entity will then incorporate the information and goals unique to their operations. Market data, expense controls, marketing mix-the things they can control and impact-will be addressed in their version of the marketing plan. And all of this will support the organisation's focus and direction. This powerful time saving tool is essential when planning at more than one level is needed.

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