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This Bridal Gown Shop Business Plan was created with Business Plan Pro software. Recycled Dreams provides rentals of wedding gowns and formalwear to brides, bridesmaids, attendants, etc.

Executive Summary (excerpt)

Recycled Dreams - a Bridal Repository is a Portland, OR based retail rental shop of bridal dressed and accessories. Founded and operated by Connie Jugal, Recycled Dreams will meet the unmet market demand of formal wedding wear that is rented as opposed to purchased. Traditionally, participants in the bride's wedding party are required to buy their dresses for the wedding, yet they have no input as to what the dress looks like. They are told exactly what dress they need to purchase. More often than not the dresses are horrendous looking and after the occasion they remain in the closet collecting dust indefinitely. It is therefore very practical to provide people with the option of renting a dress in light of the fact that the dress will only be used once. This makes the event far more cost effective, yet just as fashionable. Men can rent tuxedos, now women can rent bridal dresses.