Ecommerce Fabric Store Business Plan

A complete business plan for Gaian Adventure Fabric and Notions

Executive Summary (excerpt only)

Gaian Adventure Fabric and Notions is a brick and mortar and an e-commerce company based out of Eugene, OR.  As the name implies, Gaian sells outdoor fabrics and assorted notions to assist anyone in completing an outdoor project.  Gaian's selection will be the largest on the Web.  Additionally, Gaian will take special care in developing a very easy to use, engaging website.  Having an easily navigated, simple to use, website is key for transforming lookers into customers.  The entire Web inventory will be available at the brick and mortar store located in Eugene, a very outdoorsy town.  While the majority of business will be from the website, the brick and mortar store will provide a nice source of revenue as well. 

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