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This E-commerce Retailer Business Plan was created with Business Plan Pro software. Nature's Candy is an E-commerce retailer of naturopathic and homeopathic nutritional supplements.

Executive Summary (excerpt)

Nature's Candy is an e-commerce company designed to become the market leader in Web based sales of naturopathic and homeopathic nutritional supplements.  The company is located in Portland, OR.  Although many Internet companies have recently failed, the Internet is still poised to support e-commerce retailers.  Most of the dot-coms failed because of too easy access to capital and unproven business models with no true revenue streams.  Nature's Candy will overcome these problems with an easy-to-use website and an efficient distribution system.