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This E-commerce Internet Business Plan was created with Business Plan Pro software. FireStarters' e-commerce website will offer distinctive cutting-edge urban fashion clothes and products to the youth of small-town America.

Executive Summary (excerpt)

Popular culture is no longer regional. The advent of cable television, syndicated radio programs, and the Internet has created a world where a fashion statement in New York will be on the streets in a small midwestern town in a matter days. The speed of our telecommunication system has increased young customers' expectations and demands for products that represent their own cultural statement.