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This Clothing E-commerce Site Business Plan was created with Business Plan Pro software. Internet e-tailer Liquid Culture will eliminate the middle man by marketing their line of women's outdoor garments on their Website.

Executive Summary (excerpt)

The 2002-2003 season will be a great one for women looking for distinctive outdoor clothing online. Liquid Culture will eliminate the middle man and offer creative outdoor clothing that is both functional and beautiful. The savings are passed on to our customers who will be paying a fraction of what they normally do for current retreated fashion in stores.