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This Sports Medical Equipment Business Plan was created with Business Plan Pro software. Professional Athletic Equipment, Inc. is a start-up company that will manufacture and market a protective device for young athletes.

Executive Summary (excerpt)

This business plan is part of our regular business planning process. We revise this plan semi-annually.

In the next full year we intend to produce and market initial product. No sales have occurred to date.

We are projecting sales of 750 units per month on average in year one of marketing, calendar year 1997. This will place sales volume at $242,550 for the year. Management predicts sales exceeding $4 million and profitability in year three. Year three profits are expected to be $593,570 before taxes.

Our keys to success and critical factors for the next year are, in order of importance:

• Initial product production on first three sizes.
• Test marketing and basic research to determine product acceptance.
• Test marketing of multi-channel distribution.
• Test marketing of media, PR, pricing, and product endorsement plans.
• Goal of recouping production start-up costs and first year depreciation on initial three molds in year one.

• Limiting loss in year two to less than $200K.
• Reaching limited retail distribution in year three (2nd sales year).
• Attaining profitable operations in year three.