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This Office Equipment Rental Business Plan was created with Business Plan Pro software. House of Projectors is a start-up service provider, renting LCD computer projectors to businesses.

Executive Summary (excerpt)

House of Projectors (HOP) is an Ohio based Limited Liability Corporation (L.L.C.) start-up business that provides Liquid Crystal Display (LCD) computer projectors for rent. The company has been formed and will be run by John Laaklytte, a veteran of the computer rental industry. HOP has identified three distinct market segments that they will target. The first segment is entrepreneurs. Entrepreneurs are often in need of projectors when they are making presentations to angel and venture capital investors. These days a projector is a standard for professional presentations, generally PowerPoint based presentations. This customer segment has a 9% growth rate with 33,243 potential customers. The second segment is small size companies which can be defined as companies with less than 15 employees. These companies have the need for a projector, but do not use it frequently enough to justify the high capital expense. The group has a 7% growth rate with 5,423 potential customers. The last group is medium size companies with 15-50 employees who share similar motivation for projector rentals. This group has a 6% growth rate and 3,433 possible customers.