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This Online College Bookstore Business Plan was created with Business Plan Pro software. The College Cafe is a start-up online marketplace, auction site, text book exchange, blogger host for university students.

Executive Summary (excerpt)

The College Cafe is a student-to-student Internet marketplace providing college students with the opportunity to buy, sell and trade college textbooks, participate in auctions, post classified ads, provide teacher evaluations, and buy products for college.  The College Cafe's target market consists of over 15.8 million college students who spend $200 billion annually.  The College Cafe was founded in July of 2003 and is presently in its start-up stage.