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This Internet Media Advertising Business Plan was created with Business Plan Pro software. Truckbay, an established company providing online advertising solutions for the global heavy truck and equipment markets, adds new services such as online auctions.

Executive Summary (excerpt)

Truckbay, LLC is a Limited Liability Company organized under the laws of Nebraska and established in October 2002 by co-founders Jim Bell and John Bell. The new fundamental business model for Truckbay.com is to become a light equipment listing service on eBay Motors and build a comprehensive network of linked websites that deliver increased sales and exposure. The ultimate goal is to build Truckbay.com into the leading classified listing service in the global light equipment market. The best way to achieve this goal is to provide the most views per listing of any service.