Inspirational Grounds will provide a relaxing, Christian-focused, neighborhood-centered place with freshly roasted coffee, specialty drinks, good books, and music. Inspirational Grounds is the answer to an increasing demand. Our target market wants:
- Neighborhood businesses in South Central Minneapolis
- Great coffee at a competitive price
- A comfortable place to socialize with others with similar interests
Inspirational Grounds' goal is to provide the community with a social, entertaining atmosphere where Christian neighbors can meet each other in a neutral, non-denominational setting.
Inspirational Grounds is incorporated as an S corporation. This will shield the owner from issues of personal liability and double taxation.
This proposal is prepared to obtain financing in the amount of £80,000. The supplemental financing is required to prepare the selected site, purchase equipment, and cover expenses during the first year of operation. The owner will invest £15,000 of her own into the business.
This financing will allow Inspirational Grounds to successfully open and maintain operations. The large initial capital investment will allow Inspirational Grounds to provide its customers with an inviting atmosphere and quality products. A unique, upscale and innovative environment is required to provide customers with an atmosphere that will create socialization. Successful operation in year one will provide Inspirational Grounds with a customer base that will allow it to be self sufficient in year two.
Even with our conservative sales forecast, we will maintain a positive cash flow in all months, repay the loan in 12 years, and have a positive net worth over £27,000 by year three. We project that our net profits will increase from £12,000 to over £14,000 over the next three years.
1.1 Mission
As people are becoming more interested in their spiritual side, a neighborhood shop with excellent freshly roasted coffee and non-denominational Christian books and tapes, is a welcomed alternative and/or addition to the local church. Inspirational Grounds is a specialty beverage establishment focused on providing freshly roasted coffee beans, coffee/espresso drinks and information to enhance our customers' spiritual experience. We also understand that coffee drinkers interested in growing spiritually want a destination, not just a location;we provide them with the best of both.
Our goal is to be the destination for Christian coffee drinkers seeking a non-secular environment in the Twin Cities area. People of all ages and backgrounds will come to enjoy the unique upscale, educational, motivational and innovative environment that Inspirational Grounds provides.
We believe it is important to remain an active member of the community and to impact our customers' lives in more ways than the selling of specialty drinks.
1.2 Objectives
Inspirational Grounds' objectives for the first three years of operation include:
- The creation of a unique, upscale, innovative spiritual environment that will differentiate Inspirational Grounds from local coffee shops.
- To make Inspirational Grounds the destination for quality coffee in a welcoming atmosphere for people who are serious about their coffee and growing in their spirituality.
- The formation of an environment that will bring people with diverse backgrounds and interests together in a common forum.
- To be an active and vocal member of the community, and to provide continual re-investment through participation in community activities and financial contributions.
- Consistently providing excellent specialty beverages, bakery items, inspirational books, and music.
1.3 Keys to Success
The keys to the success for Inspirational Grounds are:
- The creation of a unique, innovative, upscale atmosphere that will differentiate Inspirational Grounds from other local coffee shops and future coffee shops.
- Fresh Coffee roasted on-site daily will give customers a unique experience as well as excellent product.
- Selling beverages and products that are of the highest quality.
- The creation of an environment that won't intimidate the spiritual seeker. Inspirational Grounds will position itself as an educational resource for individuals wishing to learn about the benefits of growing spiritually.
- The establishment of Inspirational Grounds as a community hub for socialization and entertainment.
- Encourage the two most important values in Christianity: love and service.
