Rockin' Roll is a classic bowling alley, karaoke lounge, gaming parlor and restaurant owned by the king of Rockin' Roll, Pelvis Restley. Rockin' Roll specializes in legendary bowling and rocking harder than the rest, as well as quality food and extensive collection of video games.
Bowling is an entertainment industry in Seattle with a customer base that has diminished over the past few decades. Today's senior citizen's were once yesterday's avid bowlers. As the Baby-Boomers questioned the actions of their elders, they also turned away from bowling. Eventually, without innovation, bowling lost popularity as America's favorite athletic event.
As competition increased amongst bowling alleys for a dwindling customer base, Seattle lost bowling alleys. Fewer bowling alleys further diminished the number of future bowlers. The loss of bowling alleys has meant the loss of community centers and athletic events.
Seattle needs no replacement for the athletic and social event bowling once offered, it simply needs innovation and reminder of the forgotten culture of bowling. Pelvis Restley understands the trend of revitalization in the bowling culture from his youthful participation in bowling and through his work in the Professional Bowling Association.
These clients are on limited income and will come to Rockin' Roll for the prices. Senior discounts will play a large role in the food and drink menu preparation. Once the seniors are in the door they will be reminded of their childhood by the bowling alley's plastic molded seats and the King's music.
Seniors will also be stimulated by the youths in the game room and the adults competing to be champions of the bowling leagues. The comfort and excitement will continue to draw these customers back in. Rockin' Roll will acknowledge their value and leadership potential by asking seniors to participate in organizing the adult and teenage bowling leagues.
Customers in the entertainment industry flock to the most comfortable and affordable place they know. Rockin' Roll offers the comfort of separate Rockin' Roll environments for seniors, youths, and bowling leaguers, in the visible, but not audible rooms of the restaurant and lounge, the gaming room and the bowling alley.
Rockin' Roll also offers affordable prices to seniors through senior citizen discounts, to youths through low-cost foods and video games, and to bowling leaguers by offering tournament rates for nine games at a time.
Pelvis has experience as a bowler in the local community and as a marketing and business analyst for the Professional Bowling Association. Pelvis' experience will give him the ability to contact local and national bowlers for recruiting leaguers.
New customers are likely to be introduced to Rockin' Roll bowling by friends. The reason for this is that most people only go out to their regular hang-outs, to places they feel comfortable, or to places where they will find their friends. Bowling leaguers will find the Rockin' Roll bowling alley when their friends ask them to meet for a Rockin' Roll nine game bowling league.
Once in the door, these customers will be greeted by Pelvis Restley and will be treated like kings and queens in the bowling alley, restaurant and lounge. Then, they will come back to meet their friends or to find their comfort zone in the Rockin' Roll bowling alley.
Pelvis will also be able to access his contacts within the Professional Bowling Association to stimulate televised touring tournaments. By year two, bowling leaguers will introduce their friends to Rockin' Roll. During year two, Rockin' Roll will thank its regular bowling leaguers by offering them fame and fortune in the Bowling for Dollars televised tournament.
Youths will be interested in finding a fun place where they can spend time outside of the house with people their age. The attraction for teenagers of similar age groups will be two-fold. First, Saturday mornings, Rockin' Roll will host a teenagers bowling league. Second, Rockin' Roll will have all the latest video games the youths love in a sound-proofed fishbowl room where they can play their favorite tunes on the jukebox and their parents can see them from the bowling lanes.
The youths will be encouraged by their parents to frequent Rockin' Roll because the parents can come listen to their Rockin' Roll and bowl while feeling the security of knowing their children are safely near by. The restaurant will also cater to the youthful palate, offering the breadth of fryer food and low-fat fruit and veggie snacks.
After three years of sales Rockin' Roll Bowling Lanes will generate approximately £718,000 in total sales. As Rockin' Roll rises up the charts as the most popular entertainment spot in Fremont, the business will become more efficient, making more money per dollar spent. The progression of profit margin will steadily increase. Rockin' Roll Bowling Lanes is an exciting opportunity to bring athleticism and entertainment together in one community center and to put bowling back on the map.
1.1 Mission
The mission of Rockin' Roll is to provide the highest forms of entertainment and quality dining to the Seattle community. We offer the best bowling, gambling, gaming, drinking, and singing around.
1.2 Objectives
- Sales of £437,570 in year one and £718,370 by year three.
- Gross margin higher than 65%.
- Net income more than 10% of sales by the third year.
1.3 Keys to Success
- Excellence in entertainment.
- Developing a community of regulars.
- Leveraging from a single league of bowlers into a city of bowling lovers.
