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Golf Club Manufacturer Business Plan

A complete business plan for RA Concepts

About this business plan

RA Concepts is a start-up golf club manufacturer. Initial focus will be on custom fitted, high-tech, featherweight putters. Clubs will be sold through prestige golf retailers, but each club will be custom designed, weighted, colored and fitted. All clubs will conform to USGA regulations. The "D" design has been submitted to the USGA for technical approval.

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Executive Summary

RA Concepts hopes to make a successful effort to secure start-up financing to begin operation as a golf club manufacturer in the Southern California area.

RA Concepts will meet the ever growing demands for new technology in the golf industry. The company's initial product offering will be the unique "D" style featherweight putter, with three other designs to follow in the first year of operation.

The "D" style is expected to be very popular among women golfers because of its light weight, multiple color combinations, and other custom options. The technology of the material used, along with the accuracy of the club will allow us to satisfy the avid golfer looking to put her personal "stamp" on a club that improves her game.

Our technology allows us to do what traditional manufacturers cannot. We can make a custom club for any customer, and ship that club within three working days. Traditional manufacturers with old technology cannot produce stock clubs, let alone custom clubs, in less than four weeks.

All clubs will conform to USGA regulations. The "D" design has already been submitted to the USGA for technical approval.

We will market our clubs both to end-users and to the retail golfing supply shops where they will be sold. We are targeting pro shops and high-end, prestige golf retailers by offering them additional draws for female customers. This allows us to show our club in a thousand of shops and stores across America. This network will allow for a rapid entry into the golf market.

1.1 Mission

At RA Concepts, we are committed to giving customers the level of quality and customization they demand. While adhering to USGA regulations, we will produce clubs with better accuracy, lighter weight, and more style than those currently produced by traditional methods.

We will use technology only to improve our products, and not just for the sake of using technology. Changes that do not increase the performance or appearance of the club will not be considered. However, part of our mission is to show golf club manufacturers and retailers that new golf technology is going to out-perform older, established manufacturing methods. We will prove that the future of golf manufacturing lies with high-tech innovations in materials and design, not in standard mass production.

1.2 Keys to Success

RA Concepts' keys to success will include:

A high level of quality in its product line.
Maintaining and growing its referral networks to generate new and repeat sales.
Significant investments in research and development and engineering with the aim of focusing on new technology.

1.3 Objectives

Acquire 1% of the sales across the United States and ½% of the world wide market for putters.

Increase product line to include full range of golf clubs.

Increase the net profit to a healthy and stable percent of sales by 2005.

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