Introduction
Godsend Concierge Service (GCS) is a full-service concierge primarily serving the untapped corporate market in Eugene, Oregon. The company is able to do almost any errand the clients need, freeing up their time to develop value for their employer. Employers will welcome our service as it provides another form of compensation used to attract qualified workers.
The most important objectives for the first three years include: the utilization of GCS in at least four of the top 10 local companies, and to increase our number of clients served by 20% per year through superior performance and word-of-mouth referrals.
The Company
This will be a home-based business with Taylor Gogetter as the sole proprietor. The staff will consist of Mr. Gogetter working full-time for GCS. The company intends to hire 3 full time employees by the end of year 1. As this is an industry that demands high quality individuals, GCS intends to offer higher wages to insure quality performance. GCS will provide an extensive employee training program on an ongoing basis.
Services
Godsend Concierge Service will provide a wide range of services for our customers. The tasks for the employees will range considerably; however, the underlying need will be for services/errands made during normal business hours, hours the employees are at work and the company would rather have the employee at work being productive instead of running an errand.
The Market
Corporations recognize that their employees have less free time than they used to, so they have begun to contract with concierge companies to provide their employees with a wide range of services as an additional form of compensation. Some of the large corporations that we will target in Eugene are Hyundai, Sony Disc Manufacturing, Levi Strauss, etc. Medium-size companies include Burley Design Cooperative, Palo Alto Software, Bike Friday, larger law firms and medical offices, etc.
While some of corporations already offer a concierge service for their employees, they typically do this through an in-house employee who does the errands. In the eyes of the employee, having the concierge in house is as much of a perk, but it is less efficient for the company. GCS can provide concierge services to companies at a lower rate.
We will also service individuals who recognize the value in having someone else do tasks that they do not have the time for or, after cost/benefit analysis, decide it is not worth their time to complete the task. We will attract this segment of the market through word-of-mouth marketing.
Currently in Eugene there are two concierge style companies, both primarily servicing individuals. GCS will be targeting companies because the market has been overlooked, and it provides larger volume, and more consistent work.
Financial Considerations
Godsend Concierge Service's start-up costs will include all the equipment needed for the home-based office, legal fees, website creation, and start-up advertising. The projected growth rate for GCS is over 100% per year, with operating margins hovering between 65%-75%. GCS expects to earn approximately £9,200 in revenues based on sales of £156,000 by year 3. The company plans to bill its clients on an hourly rate.
1.1 Objectives
The objectives for the first three years of operation include:
- To create a service-based company whose primary goal is to exceed customers' expectations.
- The utilization of GCS in at least four of the top 10 local companies as listed in the local newspaper in its annual local business listing.
- To increase our number of clients served by 20% per year through superior performance and word-of-mouth referrals.
- To develop a sustainable home business, surviving off of its own cash flow.
1.2 Mission
The mission of the company is to provide the customer with whatever type of legitimate service he/she desires. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place. Our services will exceed the expectations of our customers. We will foster a workplace where employees take pride and ownership in their contributions, which empowers them to do their best.
