ACADEMIC PROGRAMME 
Textbooks that complement Business Plan Pro software
Palo Alto Software's planning products are used extensively as companions to respected academic texts. Some of the texts that are used with our software include:
Entrepreneurship in ActionMary Coulter
The Main Philip Kotler Marketing TextsPhilip Kotler
Entrepreneurship, Creativity, and Organization:Text, Cases, and Readings
John Kao
Entrepreneurship: Strategies and ResourcesMarc Dollinger
Effective Small Business ManagementNorman Scarborough/Thomas Zimmerer
Entrepreneurship and New Venture FormationThomas Zimmerer/Norman Scarborough
Essentials of Entrepreneurship andSmall Business Management
Thomas Zimmerer/Norman Scarborough
Entrepreneur's Field GuideJohn Vinturella
Business EssentialsRonald Ebert/Ricky Griffin
Business in ActionCourtland Bovee/John Thill/Barbara Schatzman
BusinessRicky Griffin/Ronald Ebert
Activebook, BusinessRicky Griffin/Ronald Ebert
Marketing: Real People, Real ChoicesSolomon/Stuart
Market-Based ManagementBest
Strategic Marketing Problems: Cases and CommentsKerin/Peterson
Marketing ManagementWiner
