PRESS RELEASE FOR IMMEDIATE RELEASE
September 25, 2008
  

Marketing Plan Pro 11.0® — the fastest and easiest way to create a marketing plan – now powered by Duct Tape Marketing®

Create a great marketing plan that will help you to grow your business.

London, England (September 25 , 2008) – Palo Alto Software in partnership with John Jantsch of Duct Tape Marketing today announced the release in the U.K. of its latest version of Marketing Plan Pro software powered by Duct Tape Marketing.

In this latest release of Marketing Plan Pro, Palo Alto Software has taken the award-winning Duct Tape Marketing methodology and embedded it into Marketing Plan Pro–creating a fantastic new product that will guide users through the process of creating a powerful marketing action plan.

Small businesses often struggle with marketing strategies, and how to put an action plan into place that will actually grow their sales numbers. Marketing Plan Pro powered by Duct Tape Marketing will give any business a clear plan to start working from and get them started on creating a winning marketing strategy in just 30 minutes. This new version of Marketing Plan Pro will help you:

  • Build your marketing vision to identify your business goals and measure your progress.
  • Identify your ‘remarkable difference’.
  • Figure out how you stack up against your competition.
  • Find your ideal customers.
  • Forecast sales and budget expenses.

The Duct Tape Marketing system, developed by renowned U.S. small-business marketing guru John Jantsch, shows customers how to develop and execute marketing plans that will give businesses life and longevity. Audio introductions narrated by Jantsch are also included for major topics.

“It’s been exciting watching my Duct Tape Marketing system go from blog to book to software. Merging my system with Palo Alto Software’s Marketing Plan Pro software will make this methodology available to anyone wanting to see their business succeed,” says John Jantsch, creator of Duct Tape Marketing. “The 30-minute plan will allow anyone to get from plan to action immediately.”

“I am delighted that we have collaborated with John on this latest version of Marketing Plan Pro. We have successfully married the best of what John teaches with the power of Marketing Plan Pro and the result is an impressive tool to help users put their plans into action,” said Alan Gleeson, Managing Director of Palo Alto Software Ltd.

“It is also particularly timely, given the growing business uncertainties we all face here in the U.K. Our Marketing Plan Pro software still employs the core elements that have always made it great value—including the step-by-step approach that guides users seamlessly through the process of creating a marketing plan. Palo Alto Software’s collaboration with John Jantsch is nothing short of remarkable and we are very proud to bring this version to market.”

Marketing Plan Pro powered by Duct Tape Marketing is available for just £129.99 via www.paloalto.co.uk, from Amazon.co.uk and also from Borders, Oxford Street, London.

*For credentialed press inquiries: Evaluation copies of the software are available for review, please email marketing@paloalto.co.uk

About Palo Alto Software Ltd

Palo Alto Software Limited is a privately-held company based in London, U.K. Palo Alto Software's products include Business Plan Pro®, Marketing Plan Pro® and Email Center Pro®. The company website, www.paloalto.co.uk, provides product information, product support, and online registration and updates. Additional information on business planning can be found at www.bplans.co.uk and www.businessplanuk.co.uk

To access high-resolution images of Marketing Plan Pro®, go to http://www.paloalto.co.uk/about_us/press_room/press_images.cfm

 

Contact

Alan Gleeson
Tel:0845 351 9924
Email: marketing@paloalto.co.uk